Washington, DC (NAPSI) - It’s never too early to get children to enjoy reading. Reading Is Fundamental (RIF) and Macy’s teamed up to find out just how early and often parents are reading with their children. The results may surprise you.

Study Results

Few parents with kids age 8 and younger are engaged in nightly reading, according to the new survey. The survey found only one in three parents read bedtime stories with their children every night and 50 percent of parents say their children spend more time with TV or video games than with books. The study also found:

• While 87 percent of parents say they currently read bedtime stories with their children, only one in three do so daily.

• Children of families with an annual household income below $35,000 are more likely to watch TV (40 percent) than read books (35 percent).

• Twice as many children prefer a printed book (20 percent) over an e-book (9 percent), say parents who read both types of books to their children.

WhyReadingIs Important

According to the Annie E. Casey Foundation, children who don’t read well by the end of third grade are four times more likely to drop out of high school than proficient readers.

Yet the 2011 National Assessment of Educational Progress reveals that two-thirds ofU.S.fourth graders—and more than four-fifths of those from low-income families—are not reading proficiently.

InRIF’s review of major literacy studies, researchers found a direct correlation between income level and the number of books in the household, creating even more obstacles to developing children’s literacy.

What’s Being Done

Fortunately, that’s where Reading Is Fundamental and Macy’s come in. As the nation’s largest children’s literacy nonprofit,RIFhas placed 410 million books in the hands of more than 39 million children, mostly in underserved communities. And Macy’s has been a longtime supporter ofRIF, helping to raise more than $25 million for the organization in the last 10 years.

What You Can Do

Through a program called Be Book Smart, you can give $3 at any Macy’s register to help provide a book for a child. Macy’s will donate the full amount toRIF, and you’ll get a coupon for $10 off an in-store purchase of $50 or more. Visit your local store June 21−July 21, 2013, to participate.

You can also enter a sweepstakes on Facebook by sharing images of quotes from favorite authors with friends. Each week, one winner will be awarded a $500 Macy’s gift card. For official rules and to enter the sweepstakes, visit or No purchase is necessary to enter or win a prize.

Learn More

To find out more about how you can help provide books to kids who need them most, visit